Created by TBWA\Hunt Lascaris and directed by Thea Small through Darling Films, the films blend humour and horror to depict how comfort makes life’s frustrations a little easier to deal with.

Letting your colleague borrow your toothbrush? Or your son-in-law call you ‘Daddy’? Typically considered criminal, they become surprisingly easier to bear when you’re in a lush hotel, fresh from a great night’s sleep, well-fed and surrounded by comfort. That’s the gag that drives City Lodge Hotel’s new campaign created by TBWA\Hunt Lascaris, ‘You’re nicer when it’s nicer’.

An evolution of the ‘Life’s hard. Check into easy.’ brand platform, the campaign shifts focus away from escaping life’s frustrations, building instead upon the idea that people become more easy-going when their surroundings are more inviting. ‘Daddy’ and ‘Toothbrush’, two films directed by Thea Small through Darling Films, depict that surrender as it unfolds across the actors’ faces in close-up detail.

Read the full article and watch the films in Little Black Book here.