TikTok is proud to announce the South African winners of the TikTok Ad Awards 2025 for the METAP (Middle East, Turkey, Africa, Pakistan and South Asia) region. The ceremony, held in Riyadh, Saudi Arabia, recognised the most innovative, authentic and effective advertising campaigns that embodied TikTok’s signature creativity, community spirit and performance potential while delivering tangible business impact and creating lasting cultural moments.

The 2025 TikTok Ad Awards aimed to honour brands and agencies that transcended conventional advertising by crafting joyful, platform-native experiences in their work. Embracing trends, creators, sound and community engagement, these campaigns drove measurable results through TikTok-first ideas that felt organic, authentic and innovative across the full marketing funnel.

With a total of six winners, South Africa showcased its exceptional creativity this year, with multiple standout campaigns earning recognition across key categories.

The article highlights all the categories and winners, with City Lodge Hotels and TBWA\ Hunt Lascaris winning Silver in the "It’s The Creative For Me" category. This award category focuses on the idea and its strategy, and celebrates the brands and agencies that dared to push the boundaries of creativity with campaigns that were built TikTok-first, and showcased impactful results.

“Save Our Stay”, City Lodge Hotels South Africa & TBWA\Hunt\Lascaris – Silver

Reframing a travel recovery story with compassionate creative storytelling.

City Lodge’s Save Our Stay highlighted empathy and human connection during uncertain travel times, weaving a narrative that resonates emotionally while giving audiences content that feels genuine and worth sharing on social.

Read the full article in AI Impact here: https://ai-impact.co.za/tiktok-ad-awards-2025-announcing-south-africas-most-creative-campaigns-of-the-year/