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Middle East & Africa agencies win
Five Golds Pencils were awarded to agencies and brands in the Middle East & Africa along with the winners of The One Club for Creativity coveted 2026 One Show Pencil and Merit awards from 57 countries.
Announcement of Pencil and Merit winners was made in advance of the conclusion of Creative Week 2026 at The One Show 2026 gala awards ceremony in New York hosted by comedian and actor Leslie Jones, where Best of Show, Best of Discipline, special awards, and ‘of the Year’ honors will be unveiled.
Accenture Song South Africa Cape Town led the way in the region with three Gold Pencils, all working with Accenture Song for ‘The Philipstown WireCar Grand Prix’ on behalf of The Philipstown WireCar Foundation.
Other Gold winners in the region were Promise Johannesburg ‘Unwanted Sites’ for AfriSam in The Indies, Print & Out of Home, and Synthesis Agency Tashkent with Khabi Media Tashkent ‘Weight of Pain’ for National Agency for Social Protection in Moving Image Craft & Production, Cinematography – Single.
Agencies, studios, and brands in Middle East & Africa were awarded five Gold Pencils, seven Silver, 12 Bronze, and 41 Merits this year.
The One Show 2026 Pencil winners from the region, by country, can be found here.
TBWA\ Hunt Lascaris Johannesburg with Post Modern and Darling Films Sandton ‘Save Our Stay (SOS)’ for City Lodge Hotels in Creative Effectiveness, Creative Effectiveness – Tourism/Travel/Transportation won a Bronze Pencil Award.
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15 May 2026
Meggan McCarthy, Modern Marketing
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