Effie Awards South Africa unveiled the 2025 winners at The Venue, Melrose Arch, in a spotlight-soaked celebration of ideas that deliver real business results. The Grand Effie, the highest honour recognising South Africa’s most effective campaign of the year, was awarded to City Lodge Hotel Group and TBWA\ Hunt Lascaris for ‘Save Our Stay (SOS)’ in the Travel and Tourism category. Modern Marketing is a proud media partner of the awards.

Read the full article on all the winners in Modern Marketing here: https://modernmarketing.co.za/2025-effie-awards-south-africa-celebrates-the-most-effective-marketing-campaigns/