In a testament to consistency and sustained performance at the highest level, the Creative Circle Best of the Year Awards saw Joe Public named Agency of the Year, which also secured their Overall Agency of the Year ranking.

Creative Circle introduced the inaugural Brand of the Year award, recognising the best-performing brand at the 2025 Best of the Year event, which was awarded to City Lodge Hotels after securing two first-place awards in the Digital and Integrated categories.

The Awards took place on Thursday, 5 March in Sandton, with more than 750 guests, underscoring the industry’s appetite to connect and celebrate together.

City Lodge Hotel and its creative agency also scooped up the following awards:

Digital Communication

1st: TBWA\ Hunt Lascaris, City Lodge Hotels, SOS Save Our Stay
2nd: Bananas, KFC Thailand, Chizalulu Chizalala
3rd: VML South Africa, Vaseline, Mntana ka Gogo Heritage Day

Integrated

1st: TBWA\ Hunt Lascaris, City Lodge Hotels, SOS Save Our Stay
2nd: Ogilvy South Africa, Volkswagen South Africa, Forever Golf
3rd: Joe Public, Chicken Licken, Boneless Bites of Soul

Read the full article in Bizcommunity here.