The Interactive Advertising Bureau (IAB) South Africa has announced the 2025 Bookmark Awards finalists, marking the start of the second round of judging to honour the most impactful digital work shaping South Africa’s creative future.

These selected front-runners represent the full spectrum of the digital economy, from emerging talent and new platforms to legacy brands that are driving forward-thinking ideas.

City Lodge Hotels’ marketing campaign with TBWA\Hunt Lascaris, titled Save Our Stay (SOS), is one of the finalists. It's up for the following awards:

• Platforms: Mobile Sites; Platform Innovation
• Channels: Campaign/Microsites; Interactive Mixed Media
• Campaign: Best Use of Data; Integrated Mixed Media Campaign; Break Through on a Budget
• Craft: Marketing Copywriting

Read the article here: https://weeklysamirror.news/iab-reveals-2025-bookmark-awards-finalists/

Enjoy the SOS campaign here: https://saveourstay.co.za/home

Find a full list of finalists here: https://thebookmarks.iabsa.net/